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Grace Dearing

Editorial & Content Strategist

Manager, Editorial & Content Strategy

icepop

February 2022-Present

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  • Develop editorial, email, and social media strategy for more than a dozen D2C ecommerce brands.

  • Drive organic social media content and copywriting strategy for Los Angeles-based Sit in the City card brand which resulted in a 500% increase in engagement and 5% increase in followers in the first month. 

  • Lead email marketing copywriting and design strategy for The Skin Spot, a skincare brand which has seen a 71% increase in revenue YoY.

  • Increased organic search impressions 17x in the first 6 months using SEO and keyword research for Tumble, a washable rug brand. 

  • Oversee client communications regarding short- and long-form copy and manage a team of four graphic designers to implement approved copy into visual assets across web, social, and email/MMS platforms. 

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Social Media Specialist

T-Mobile

March 2022-December 2022

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  • Advised short-form editorial suggestions for organic social media content that aligned with T-Mobile’s brand voice on TikTok, Instagram, and Twitter. 

  • Led social media sponsorships publishing for multiple company campaigns monthly, including Stagecoach, Lollapalooza, and Austin City Limits. 

  • Sourced 10+ social media creators across various markets to strategize paid partnership campaigns, driving awareness for brand perks like T-Mobile Tuesdays, SyncUp Kids, and 55+.

Digial & Social Media Analytics Intern

Seattle Seahawks

July 2021-February 2022

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  • Collaborated cross-functionally with digital, marketing, and corporate partnerships departments to compile weekly, bi-weekly, and monthly analytics reports. 

  • Generated recommendations to implement learnings into future digital and social media strategies.

  • Contributed multiple long-form articles to educate audience on community events, NFL news, and more.

  • Executed real-time gameday social content curation for ancillary accounts on Instagram and Twitter.

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