Grace Dearing
Editorial & Content Strategist
Manager, Editorial & Content Strategy
icepop
February 2022-Present
​
-
Develop editorial, email, and social media strategy for more than a dozen D2C ecommerce brands.
-
Drive organic social media content and copywriting strategy for Los Angeles-based Sit in the City card brand which resulted in a 500% increase in engagement and 5% increase in followers in the first month.
-
Lead email marketing copywriting and design strategy for The Skin Spot, a skincare brand which has seen a 71% increase in revenue YoY.
-
Increased organic search impressions 17x in the first 6 months using SEO and keyword research for Tumble, a washable rug brand.
-
Oversee client communications regarding short- and long-form copy and manage a team of four graphic designers to implement approved copy into visual assets across web, social, and email/MMS platforms.
​
Social Media Specialist
T-Mobile
March 2022-December 2022
​
-
Advised short-form editorial suggestions for organic social media content that aligned with T-Mobile’s brand voice on TikTok, Instagram, and Twitter.
-
Led social media sponsorships publishing for multiple company campaigns monthly, including Stagecoach, Lollapalooza, and Austin City Limits.
-
Sourced 10+ social media creators across various markets to strategize paid partnership campaigns, driving awareness for brand perks like T-Mobile Tuesdays, SyncUp Kids, and 55+.
Digial & Social Media Analytics Intern
Seattle Seahawks
July 2021-February 2022
​
-
Collaborated cross-functionally with digital, marketing, and corporate partnerships departments to compile weekly, bi-weekly, and monthly analytics reports.
-
Generated recommendations to implement learnings into future digital and social media strategies.
-
Contributed multiple long-form articles to educate audience on community events, NFL news, and more.
-
Executed real-time gameday social content curation for ancillary accounts on Instagram and Twitter.